Launching a scam prevention app
from 0 to 1
Silverguard is a fintech startup building digital tools to identify, prevent, and respond to financial scams for Brazilian adults aged 60+.
PROJECT
First mobile app against financial scams and theft
MAIN GOAL
Design a trusted, accessible mobile app for low-digital-fluency audience, in a sensitive-emotional context, with a lean squad and a tight deadline.
BUSINESS VALUE
Establish sustainable a revenue stream by implementing subscription models to access advanced features.
UX DECISION
Progressive protection setups
ABOUT
To start, a progressive bar measuring users' protection level was introduced to guide first steps and reduce cognitive load.
The bar level increases as users complete tutorials on security & privacy settings and activate the app’s features.
FEATURE
Digital Security Checklist
ABOUT
70% of victims don’t know what to do after falling for a scam. So, educating is the first step to empower them to use the best of technology without fear.
Digital Security Checklist provides tutorials and helpful tips to prevent financial scams.
FEATURE
Remote SOS Lock
ABOUT
Social and financial apps are vulnerable in the wrong hands. Remote SOS Lock is a feature that blocks apps remotely, preventing thieves from making transactions and giving more time to notify banks.
Usability testing revealed 100% hesitation among users to grant Android's permission while activating features. Adding 'How it works' and increasing transparency regarding the permissions aimed at reducing friction during onboarding.
FEATURE
App Locker
ABOUT
Before snatching phones, thieves spy on users typing their passcodes so they can access banking apps and social media for fraudulent transactions os scams.
App Locker asks for an additional PIN to protect sensitive apps. To reduce friction, the PIN is only required when users are on the streets or an unsafe place.
DESIGN SYSTEM
Empowering users of all ages
ABOUT
Accessibility decisions for the 60+ audience included larger tap targets, high contrast visual hierarchy, reduced cognitive load per screen, and plain language microcopy.
OUTCOME
Simplified launch version
10 mo.
to launch iOS and Android version
3
national design awards won
1,000
downloads on Google Play
ABOUT
Given the tight deadline, lean squad, and tech discoveries to be concluded, Digital Security Checklist and App Locker were prioritized for the first launch on Android.
For the iOS version, Security Checklist and New Scams Alert were shipped first. Leaving Remote SOS lock and progressive protection level bar for a subsequent launch.
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