AI-assisted healthcare web app

Turi Saúde is an early-stage healthcare startup reducing physicians’ administrative workload.

PROBLEM

53% of clinicians' time isn’t spent on patient care

Surveyed Geriatrician

Surveyed Geriatrician

“It would be very helpful to compile the exams and easily paste this information into the medical record. [...] instead of typing each exam one by one, I can use that time with the patient.”

ABOUT

Note taking, order entry, interpretation of test results, medical reports, and form filling are some of the manual and repetitive tasks physicians need to complete after seeing a patient. This increases cognitive load and reduces productivity.

MAIN GOAL

Design, build, and launch an AI-powered web app that automates the physicians documentation workflow. Validate new features for the product and create a lead generation tool for sales.

SOLUTION

AI-powered tools automating tasks

CONTEXT

A healthcare responsive web app that transforms unstandardized data into actionable outputs, automating repetitive tasks for doctors and giving them back time to focus on diagnosis and patient care.

FEATURE

Lab results summarizer

DESCRIPTION

Physicians can upload lab results in PDF and PNG format that will be summarized by the AI agent, resulting in a ready-to-paste annotation for the EHR.

Used Figma, Lovable, Supabase, and n8n for rapid-validation and launch, compressing the design-to-production cycle and reducing engineering dependency.

FEATURE

Automated LME form completion

DESCRIPTION

Based on the clinical note text input, the AI agent identifies the medication, dosage, and related ICD-10 codes to fill in the LME sections automatically.

The LME form is a critical document requested by the Brazilian Unified Health System to request high-cost or specialized medications.

Errors in the LME often lead to suspension or delay of medication access.

FEATURE

Report generator for insurance and patients

DESCRIPTION

Either a clinical report for health insurance or a user-friendly report for patients (without the jargon), physicians can generate reports in seconds and send instantly via WhatsApp.

No more interruptions during appointments, nor reimbursements delays.

BUSINESS DECISION

Freemium model to test the tools and scale clinical work

OUTCOME

7,100+

total uses by verified doctors

28%

paying customers

33%

inbound leads generated

CONTEXT

Enabling free testing was a crucial strategy to validate the features and engage new leads.

With a successful high-usage rate, three different plans were implemented to balance revenue and operational cost.

Role

• Senior Product Designer
• Product Owner
• Builder

Stack

• Figma: design
• Lovable: build
• Supabase: backend
• n8n: AI agents
• Posthog, Metabase: analysis
• GPT, Claude: code assistant

Outcome

• 7,100+ total uses by verified doctors
• 33% inbound leads generated
• 28% paying customers
• 3 B2B leads driven

Year

2026

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© Karina Sato 2026

Product Designer • San Francisco

© Karina Sato 2026

Product Designer • San Francisco

© Karina Sato 2026

Product Designer • San Francisco

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