Rapid validation of AI features for a healthcare scribe

Turi Saúde is an early-stage healthcare startup on a mission to give physicians back their time — by taking the paperwork off their plate.

USER PAIN POINT

47% of physicians’ time is spent on admin workflow instead of patient care

Surveyed Geriatrician

“It would be very helpful to compile the exams and easily paste this information into the medical record. [...] instead of typing each exam one by one, I can use that time with the patient.”

Interviewed Radiologist

“During the appointment, they bring everything printed. So I take pictures and write things down later, otherwise I lose too much time.”

Challenge

Physicians face a stack of documentation tasks to comply with regulations.

Turi wanted to launch new features for an enhanced experience to create market differentiation and increase lead generation.

My role

I led the UX strategy and design of the platform, including the launch of Turi’s experimentation platform, Turi Lab.

USER PAIN POINT

53% of clinicians' time is lost to admin work

Surveyed Geriatrician

“It would be very helpful to compile the exams and easily paste this information into the medical record. [...] instead of typing each exam one by one, I can use that time with the patient.”

Interviewed Radiologist

“During the appointment, they bring everything printed. So I take pictures and write things down later, otherwise I lose too much time.”

Challenge

Physicians face a stack of documentation tasks to comply with regulations.

Turi wanted to launch new features for an enhanced experience to create market differentiation and increase lead generation.

My role

I led the UX strategy and design of the platform, including the launch of Turi’s experimentation platform, Turi Lab.

RApid validation

Turi Lab ⎯ a platform to experiment with new AI features

50%

boost in leads base

spacer

To differentiate from competitors, I designed, built, and launched Turi Lab to validate new AI features, reducing engineering dependency for faster validation given constrained resources. This enabled:

Shorter user feedback loop
User-centered approach
New leads and partnerships

Operating in Brazil — Language: PT

Operating in Brazil — Language: PT

LAB AI FEATURE

Reducing repetitive workflow based on user feedback

6,700+

uses by verified users

10%

increase in paying customers

spacer

Lab Results Summarizer synthesizes lab and imaging results in one click. I iteratively updated the feature based on user interviews and feedback loops.

Optimizing the annotation process of multiple results into the EHR
Reducing reported patient anxiety once physicians focus on them, while the AI summarizes the results

LAB AI FEATURE

Potential for market differentiation

770+

uses by verified users

5 out of 23

fields filled out automatically by AI

spacer

This AI feature auto-completes the LME form — a mandatory document for high-cost medications — following strict compliance to prevent request deferrals.

Following a successful pilot with over 770+ uses, we are integrating expert feedback to ensure 100% form completion. This update provides a unique feature not offered by competitors yet.

design-dev collaboration

Merge of Turi Lab’s AI feature into the main platform

spacer

To integrate Lab Results Summarizer with the Scribe (main platform), I partnered with engineers to speed up the build process, given our deadline. This approach enabled: