AI-assisted healthcare web app
Turi Saúde is an early-stage healthcare startup reducing physicians’ administrative workload.
PROBLEM
53% of clinicians' time isn’t spent on patient care
“It would be very helpful to compile the exams and easily paste this information into the medical record. [...] instead of typing each exam one by one, I can use that time with the patient.”
ABOUT
Note taking, order entry, interpretation of test results, medical reports, and form filling are some of the manual and repetitive tasks physicians need to complete after seeing a patient. This increases cognitive load and reduces productivity.
MAIN GOAL
Design, build, and launch an AI-powered web app that automates the physicians documentation workflow. Validate new features for the product and create a lead generation tool for sales.

SOLUTION
AI-powered tools automating tasks
CONTEXT
A healthcare responsive web app that transforms unstandardized data into actionable outputs, automating repetitive tasks for doctors and giving them back time to focus on diagnosis and patient care.
FEATURE
Lab results summarizer
DESCRIPTION
Physicians can upload lab results in PDF and PNG format that will be summarized by the AI agent, resulting in a ready-to-paste annotation for the EHR.
Used Figma, Lovable, Supabase, and n8n for rapid-validation and launch, compressing the design-to-production cycle and reducing engineering dependency.


FEATURE
Automated LME form completion
DESCRIPTION
Based on the clinical note text input, the AI agent identifies the medication, dosage, and related ICD-10 codes to fill in the LME sections automatically.
The LME form is a critical document requested by the Brazilian Unified Health System to request high-cost or specialized medications.
Errors in the LME often lead to suspension or delay of medication access.

FEATURE
Report generator for insurance and patients
DESCRIPTION
Either a clinical report for health insurance or a user-friendly report for patients (without the jargon), physicians can generate reports in seconds and send instantly via WhatsApp.
No more interruptions during appointments, nor reimbursements delays.



BUSINESS DECISION
Freemium model to test the tools and scale clinical work
OUTCOME
7,100+
total uses by verified doctors
28%
paying customers
33%
inbound leads generated
CONTEXT
Enabling free testing was a crucial strategy to validate the features and engage new leads.
With a successful high-usage rate, three different plans were implemented to balance revenue and operational cost.


Product Designer
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Silverguard
Launching a scam prevention app from 0 to 1
A mobile app in iOS and Android that protects adults aged 60+ from financial scams.
Product Design
Design System
0 to 1